We just entered a new year! Many find the start of a new year a good time to set voiceover goals. If you fall into this group, there’s no better time to start. With 365 days to make a difference, now is the time to start. Although setting annual goals are exciting, you also need commitment. The sad reality is 43% of people who start their plan in January expect to fail by the beginning of February. Almost one in four give up within the first week, and only 9% complete their annual goals.
Why is this so? Why are so many people failing at their goals? One reason could be that people lack confidence and have a poor perception of themselves. It also could be because the goals they set are unrealistic. Perhaps they fear negative thinking, failure, or a lack of patience. As a diverse millennial voice actor, I have to set goals in my business each year to achieve any success. Let’s discuss some of the strategies I’ve used and detail goal setting and how to get results.
What is Goal Setting?
Goal setting is the process of identifying something unique that you want to achieve. Goals can cover various areas of life, with personal, financial, career, and health being some of the most popular categories.
Many go through life without goals and need a clear direction or purpose. They may base their decisions on their heart, head, or gut, and nothing is wrong with making decisions based on these feelings. However, studies have proven that setting goals leads to higher performance and is healthy for one’s psyche as it gives one direction, purpose, and personal fulfillment, which can lead to a happy, contented life.
You can often tell the people who have set clear goals versus those who have not. The years can go by quickly, and without setting goals, you can become lost, depressed, and resentful for not making better decisions when you had your time, energy, and youth. That being said, even if you don’t have that advantage, everyone can create clear goals at any stage to help them succeed in their desired path.
How to Set Voiceover Goals
There are many different ways to set goals. Most will say they want to exercise more, make more money or spend extra time with family and friends. These goals are great, but details need to outline how to achieve them and when. The most researched and successful way to set your goals is to use the SMARTER method. The SMARTER approach stands for:
- S – Specific
- M – Measurable
- A – Achievable
- R – Relevant
- T – Time Bound
- E – Evaluate
- R – Reward
Below you’ll see the categories in more detail and how to use them in your goal setting.
S – Be Specific. Outline what you want to achieve. The more detail, the better. If your goal is health-related, try, “I want to have toned abs” or “I want to improve my cardiovascular ability.”
M – Measurable. Ensure your goal can be measured. How will you track progress and know once it has been achieved? If your goal is to write content for your website, instead of saying, “I want to write more content this year,” try, “I want to write two articles per month for my website this year.” If your goal is for work, instead of writing, “I want to be better at planning my work week.” Try writing, “I will spend 1 hour a day planning my business.”
A – Achievable. Ensure your goal is attainable. It would be wonderful to make a goal to go to outer space. But without the right education, ability, and resources, that goal would not be attainable for most people. Running a 42 km marathon would also be a dream goal, but without the physical ability, time and resources, it is merely a pipe dream. If your goal is to increase sales, an attainable goal could be “I have worked in sales now for three years with little to no experience, I know the basics, and I want to increase my knowledge by taking courses.”
R – Relevant. The likelihood of reaching your goal can be attained if you want to make this goal happen. The R stands for Relevant. Do you truly desire this goal? What’s the point of making a goal if you don’t want it? It will be harder to reach a goal if your heart isn’t in it. Make surer this goal is relevant to your job function or personal desires. Before setting your SMARTER goals, understand if this goal will help you overall. If so, go ahead and start setting it.
T – Time-Bound. Your goals can be attained if you set a time frame attached to them. How long will it take me to achieve this goal, and when can I accomplish it? Be specific on a time frame and state when it will be completed. If you are a creative director and you have a new goal for this year, instead of writing, “I want to manage the creative process for my projects from concept to completion.” You can try writing, “ I want to manage the creative process for my projects from concept to completion within four weeks.”
E – Evaluate. The older method of making smarter goals never included the E and R. It was just SMART goals. The new iteration includes EVALUATE and REWARD. Why? Because the idea of evaluating and rewarding yourself makes a more holistic approach to goal setting, leading to greater success. Evaluation is to check in on your progress frequently. Evaluate how you performed. What can you learn? Evaluate your progress to achieve better success.
R – Reward. At last. You’ve made it to the end of the SMARTER goal lesson. This section is the best part of goal setting. R stands for reward. You did it! You’ve met your goal. Recognize your effort, your collaboration, and the milestones. The steps you have taken deserve recognition. Companies find value in recognizing employees for their hard work. They know it helps maintain morale, keeps employees happy, and motivates them to achieve more future goals.
Keep Your Focus on the Results of Your Voiceover Goals
Think about when and how you will celebrate! Rewards help you to build sustainable habits. By reviewing SMARTER voiceover goals and implementing them in your goal setting this year, I am confident you will make carefully thought-out goals and have a much higher chance of achieving them by year-end.
Happy goal setting!!