Teenage & Gen Z Voice Over
In the voice-over industry, many types of talent can book regular work. Male versus female voice-over work is split down the middle as to who books more. Senior, adult, children, and teenage voice-over are all in demand. Within the group of teenagers and children, you have Generation Z. Generation Z includes those who were born in the late 90s to the early 2010s. When this article is written, children, young adults, and teenagers make up the group known as Generation Z.
Gen Z Voice Over
Gen Z’s are all the latest rage. They have immense buying buyer and are known as the first fully digital generation. They are very comfortable working, purchasing and interacting online. They are known for engaging better online than in person but that may just be a myth. Many companies today gear their marketing toward Gen Z’s as they bring the cool factor many buyers are looking for. They set trends, make their own decisions, are open-minded and are socially conscious. Interestingly enough, almost half of Gen Z’s identify as a minority which is evident in the marketing strategy seen to relate to the youth of today.
Teenage Voice-Over Projects
Teenager voice-over is quite popular today because the young have always had tremendous buying influence. Many companies intentionally cater their marketing and advertising toward teens because of this tremendous economic influence. If the target audience is teens, having your commercial, promo, or in-show narration sound appealing to the desired target audience makes sense.
Many casting directors and producers will hire authentic teens to voice projects. Yet, young adults are often asked to perform teenage voice-over spots because they have the drive, stamina, and maturity to do the job. Most are adults with the time and focus for long-form projects. Casting directors prefer working with experienced adults who can perform teenage voice-over for their desired content without any constraints.
Performing Much Younger Characters
The same goes for on-camera acting. In coming-of-age movies, directors commonly cast adults to play teens. Think of movies such as High School Musical or Clueless. The actors in the movie were in their 20s and even 30s, yet, they played the role of high schoolers. This may be because of child labor laws around how long a teen can stay on set. Having a minor may show down the shooting schedule, but some also argue the adult has more acting experience and may be more focused. Nobody knows, but the same reasoning may apply in voice-over, as previously discussed.
To advertising agencies and marketing teams, sounding like an authentic teenager is essential to the overall message. Any adult can attest that it is difficult to impress teens, let alone convince them. Sounding like a teen doesn’t always mean yelling, screaming, and performing in a high-energy tone to capture attention. It may be the complete opposite approach. Teens nowadays usually speak to each other in a low flat “too cool for school” approach. They aren’t impressed by much, so the more you can “keep in real” with them, the better and more authentic you sound. This slight tone change can decide whether they purchase your product or service.
Sectors of the Industry
Many sectors in marketing and advertising use teenage voice-over in their promotional efforts. You’ll find teenage voices regularly in industries such as Food, Beverage, Animation, Gaming, and Style. Think of companies like Wendy’s, Gamestop, Sephora, Coke, etc.
Examples of Leah’s Teenage Voice Over Work
Leah can alter her voice to sound younger than her age and even portray a teenager. She has worked in a teenage role for companies such as Barbie, Pop Tarts, Nike, Brawl Stars, Street Football Barcelona, independent video games, eLearning projects, and more.
Leah has worked on a variety on Gen Z projects including Nike, Microsoft, Sico Paint., Great Clips, Canada Life and a multitude of character spots.
Leah enjoys working in a teenage voice to bring energy, passion, and enthusiasm to your projects. Feel free to reach her anytime to collaborate on your next teenage voice-over!
Looking forward to working with you!