As a business owner, you’re always looking for new ways to grow and reach existing and new audiences. With so many marketing tactics out there, which one is best? One tactic that has seen a rise in popularity over the last seven years has been voice over podcasts. Many are still new to podcasting, but there has been a large rise in how many have hit the airwaves since the pandemic.
As COVID-19 started, business owners were scrambling to find new ways to connect with their consumers and clients online. As we were stuck in our homes, many turned to Youtube, Streaming platforms, and Podcasting as a way to create and maintain human connections. Let’s learn more about voice over podcasts and why this is a great way to market your business.
Get Personal Again
As mentioned in Effective Marketing Tactic #1, it is essential to connect with your audience. Podcasts are a way to get personal with your audience and build trust. Once clients hear your voice weekly regarding whatever topic you choose to talk about, you will demonstrate your authenticity. In addition, people will begin to trust your opinion and enhance your authority over time. Think of podcasts like the new blogs. No acting is involved, no written script. Just make points from notes and speak. Minimal notes will allow you to talk naturally, and your genuine personality will shine through. Podcasts also help you increase your brand visibility.
Voice Over Podcasts That Focus on Your Expertise
A podcast can help you build your brand and reputation. It allows people of all sorts to hear your purpose and establish trust and credibility. For example, if you work as a voice actor, what better way to market yourself and showcase your talents than to use your voice. This way, your clients can hear exactly what they are booking. You don’t even have to make a podcast about voice acting. It could be about a completely different topic, but your voice will sell your skill. Most listeners admit being influenced by what they hear, and if you make it a point to give thoughtful, simple tactical advice, it generally will keep listeners coming back for more.
With paper costs, postage, and shipping rising by the month, marketing can be expensive, and digital marketing can also be costly. Podcasting is relatively inexpensive to get started, and all you need is a computer, a microphone, and some software. Audacity is a great free editing and recording software, and there are economical USB microphones. You can find great deals on Amazon, Best Buy, and many other technology websites. The most important item you need is a great niche topic.
Voice Over Podcasts are Flexible Marketing Tools
Most marketing requires reading or watching something, and we are busy and can’t commit to sitting and reading articles and videos. Podcasts are time-efficient portable learning tools, and you can download them quickly or stream them and listen to them while commuting, exercising, at work, or working around your house.
Creating Engagement Opportunities
Podcasting allows you to engage with your audience. Week by week, you will be chatting about a great topic, and your listeners will begin to email you, leave comments on your social media, and open up conversations about your latest episodes. Don’t forget to finish with a Call to Action. Get them to subscribe, leave a review and share your podcast with their friends and family for more engagement opportunities.
Outbound marketing and inbound are two categories. Podcasts are a great way to drive inbound marketing traffic to your website and social media accounts. You chit-chat about a topic you’re passionate about while traffic is drawn to your website, increasing sales.
There is really no reason not to have a podcast. It’s inexpensive, portable, and drives inbound traffic to your website. Think of podcasting as a long game. You won’t see overnight success. Most experts claim you can see the results after six or so months, so ensure you have enough content to discuss for some time. Get your thinking caps on, start brainstorming, think of a great targeted topic and start talking!