Millennial Voice Over
Millennial voice over is a term used in the business to describe a style that a casting director, producer, or creative director may be looking for regarding their project. Millennials are the generation of individuals born between 1981-1996. As this article is written, they are between 26-41years of age. Millennials’ spending power is currently $2.5 trillion. This is a significant and essential number to economists since they have the most purchasing power to date.
A Demographic With Impact
Millennials have become the most prominent economic driving force in the U.S. They’re the largest generation and represent the most significant percentage of working individuals. They look for price and quality when shopping and prefer brands that offer a unique experience, value, and excellent customer service. 60% of millennials stay loyal to brands they like.
When selling to millennials, they prefer an authentic and personalized approach. They don’t like to feel that they are being sold too. They don’t want to feel duped or underestimated. Regarding marketing to buyers, you’ll hear millennials voice commercials daily on television, online, radio, and in-store. It seems to be the most popular style of voice-over today.
Millennial Voice Over Sound
The typical sound of a millennial is a man or woman speaking in an extremely conversational manner. That is the easiest and most distinctive way to recognize a millennial sound. They sound the polar opposite of the typical voiceovers you heard in the 1980s to early 2000s. They don’t sound like they’re selling at all. It’s more of a friend casually mentioning something to you in passing. There is absolutely no hard sell. It’s calm, friendly, informal, and relaxed.
In a world where we are being bombarded with emails, phone calls, messages, pings, etc., the last thing we want to feel is now being “sold” too. That’s where the millennial sounds come in. It’s cool and confident. Granted, millennial voice-over actors can perform a multitude of styles ranging from anthemic, hard-sell, announcer-y, and corporate. But the common and popular millennial sound is calm, relaxed, and collected.
Sectors of the Economy Using Millennial Voiceover
You’ll hear the millennial sound in tech, cars, clothing, makeup, food, and beverage, amongst other industries. I’ve even recently heard this clear, conversational sound in banking, car, and health advertising.
Examples of Leah’s Millennial-Sounding work
Leah has performed the style of millennial voice over in several projects. She has worked in this style with EverlyWell, Dell, Realtor.ca, Rocket Mortgage, TD Bank, Facebook, Adidas, Interac, and Sephora to name a few. Retailers enjoy this casual sound, and it seems that buyers do too. Leah finds this work the most fun and the easiest to do, and it is closest to her natural sound and timbre. She feels it’s an authentic sound and hopes it can draw business to her clients.
Leah would love to work with your team on your millennial voiceover projects. Feel free to contact her anytime to learn more.
Looking forward to working with you!