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Voiceover Career

Benefits of Being a Voiceover Entrepreneur

February 4, 2023 by wadmin

Have you dreamed of starting your own business but need to know how to start it? Are you afraid of all the pitfalls that may come from getting started? Let’s discuss why it’s great to own a business and be a voiceover entrepreneur. 

Searching for Opportunities

If you were to tell me ten years ago that I would be a business owner and an entrepreneur, I would have never believed you. Being a small business owner was never my life plan, and the idea seemed overwhelming, confusing, and scary. I have always worked with reputable companies such as Sears, Guess, Allstate, Oracle, and the Canadian Government.

I tried to seek jobs at larger companies because they had paid training, paid time off, benefits, pensions, etc. Although working with a large company has its perks, life has an exciting way of shaking things up. I always appreciated working for a large company and loved the camaraderie with my co-workers, the paid vacation time, and the stability. I never considered running my own business, but now that I am on the flip side, I see some great benefits to working for myself.  

At one of my previous places of employment, a co-worker decided to quit her stable job and move to another company. My co-workers were shocked and awed that she would ever consider leaving, and there was quite a bit of chatter behind the scenes about her decision. Even I got caught up wondering why she would leave such a stable job. During that time, my friend at work said, “Leah, you know there is life outside these walls, right?” Many people who don’t work here lead very normal, happy, successful lives. This may not be the best place to work.” Those words fell on deaf ears back then but ring true now. 

Becoming a Serious Voiceover Entrepreneur 

When I started in voiceover, it was just a side hustle for me with no real intention of turning it into a full-time gig. To my surprise, after a lot of hard work, it has turned into a very stable career. As someone who loves financial stability, betting on myself was scary, and I mean terrifying. I was laid off from my job during the Covid 19 pandemic, and my best option was to make voiceover work. After trusting the process, all worked out very well, and I have come to have a whole new appreciation for being my own boss. 

In my previous work life, I would wake up early and didn’t get the recommended hours of sleep each night. I often found myself stressed with the week’s priorities, always watching the clock to ensure I arrived on time, took breaks and lunches, and never left early. My weekly 1:1’s were full of anxiety, not to mention all the office politics. The staff was friendly, and it was mostly a positive work environment. 

The Benefits of Being a Voiceover Entrepreneur

The benefits of being a voiceover entrepreneur have been incredible. Although nothing in life is perfect, being an entrepreneur is worth the challenges. My favorite things about working for myself include the following: 

Making my own schedule: This is my favorite thing about working for myself. You absolutely can NOT put a price on time, and making my schedule brings me joy daily. I don’t take this for granted. I can wake up when I want, work when I want, take days off when I want, and plan a vacation anytime. I don’t feel guilty when I want to sleep in. I listen to my body and perform better because I am rested and ready to do my best. 

Work from anywhere, anytime: The beauty of voiceover in the digital age is that most artists can work from home. How amazing is that? In the golden age of voiceover, you had to live near a large urban city and travel to the studio to audition and record work. We need a professional home studio and good WIFI, and we can work from anywhere. I recently heard a success story of a voice actor who retro-fitted her van and works from all over the continental US. How amazing is that? One of my dreams would be to spend winters in Aruba. I’d have a studio in my home in Canada and a studio there. I’ll have to manifest that one.  

Unlimited earning and learning potential: Working for myself has taught me much about business and other fantastic life skills. I only learned what was tailored to my role in other jobs, but now I am competent in the following:

  • Accounting
  • Collections
  • Forecasting
  • Marketing
  • Search engine optimization (SEO)
  • Lead generation
  • Customer service
  • Audio editing and recording
  • Acting
  • Improv
  • On-camera auditions
  • eLearning
  • IVR
  • Commercial acting
  • Leadership
  • Problem-solving
  • Communication
  • Media production
  • Social media marketing
  • And much more!

It would not be easy to learn all those skills in one position. I’m only five years into my business, and I can’t wait to see what other skills I will add as my voiceover business grows. 

Answering only to myself: At my old jobs, I had to ask permission and get approval for days off, vacation time, or even taking a break. Now, I am the boss and accountable, and there is a lot of freedom in that. 

Creative freedom: I can be as creative as I wish in my voiceover roles. In my line of work, creativity is vital and encouraged. I try to be as diverse as possible with the jobs I audition for daily. There is always room to play, laugh, have fun, and give as much energy as possible.  

No glass ceiling: Working for myself, my opportunity to earn an income is up to me. It is directly related to how much time and effort I put into this. A significant amount of time in the audio booth is required to be successful at voiceover, so if I want to succeed, I have to work hard daily. 

Start Your Journey as a Voiceover Entrepreneur

If you’re interested in learning more about working for yourself and being an entrepreneur, ask any of your friends or family about their experience. LinkedIn has some great courses to give you the encouragement you need to get started. 

Filed Under: Blog, Voiceover Career

Is Voiceover a Good Side Hustle? 

February 4, 2023 by wadmin

So you’ve heard about this job or career called “voice over,” and you’re curious to learn more about it. You may know a little already because you know someone who does voiceover as a side hustle, and you’re interested in getting into it yourself. There are more voice actors than ever before. Because of the amount of work available today, producing quality content is essential. Perhaps it’s because we live in a very digital world, and working from home is appealing. More people than ever are getting into the world of VO. 

It Starts With Voiceover as a Side Hustle

As a diverse, millennial, and contemporary voice actor, I got started in VO because I heard it was a good side hustle. It was the summer of 2018, and I had already worked at my Canadian government job for nine years. I had good roles at my place of work, but ultimately most of the positions were administrative. It paid the bills, but it wasn’t the most exciting job. 

I pushed around papers and made a lot of spreadsheets, and after a while, most of what I was doing became mundane. I had begun to notice that many of my friends were picking up side hustles to make a little extra cash in their spare time. One friend had a side hustle as a model, another made beautiful cakes, another did eyelashes, and another micro-blading for eyebrows.  

Before the Side Hustle Job

I was sitting at work one day completely bored and took out a pen and made a long list of potential side hustles. One that was interesting was teaching English to international students. And that was the one I chose. So, for two months in the summer of 2018, I taught English to Japanese students online. It was great. I enjoyed teaching English, and the students I met were very friendly. I even got to teach English to some famous Japanese soccer players. Although I enjoyed what I did, the money could have been better. After two months, I realized I’d rather be outside in the summer than sit in front of my computer. 

So back to the drawing board! The following week I was at work again, sitting at my desk, downtrodden about my failed side hustle, and my phone beeped. A message had come in. My best friend Natasha Thompson said, “Hey, Girl, I heard of a cool side hustle. It’s voiceover, and you can do it from home. Here’s a website with more information; it’s voices.com.” And that was the text that changed my life – although I didn’t know it then. 

“Voice over. Hmm. that does sound interesting.” I thought. 

Research, Planning, and Preparation

I stumbled upon a commercial demo of a voice actress on YouTube 1-2 years prior as I was studying for college one day. Listening to her demo, I thought, “Wow, she is so talented. How could I ever do something like that?” But that was just a fleeting thought, and after a few minutes of imagining life as a voice actor, it seemed too overwhelming, and I went back to studying. 

After seeing Natasha’s text, I went to the website she mentioned, with hundreds of freelancers highlighting their voiceover skills, and I was instantly intrigued. That evening, I raced home to tell my husband, and he advised me not to rush into anything but to take my time and research, as a job like this requires a commitment of money and time. 

Turning Voiceover as a Side Hustle Into a Career

And he was right. Every year I was always getting into something new that would cost money and time. So between July and November of 2018, I took my time and learned everything I could about the voiceover industry. I researched how to get started, how much it would cost, what goals to set, and whether I should try this as a side hustle or a full-time gig. 

By the fall of 2018, I was still very interested in voiceover and did some planning. We decided to wait until Black Friday to purchase equipment. We went to the music store for a microphone, music stand, and a pre-amp. I also ordered studio foam and a moving blanket on Amazon for sound insulation. I had also contacted voices.com to purchase their annual Premium membership, which was on sale. 

We went home, set up the equipment (well, my husband did; I am not techy at all), and I tried my hand at my first audition. I had no idea what I was doing, but where there’s a will, there’s a way. I’ve mentioned before that if I could make my career all over again, I would have gotten coaching before jumping in head first auditioning. Instead, I explored how far I could take this with zero experience. 

Eventually, it worked out for me, and I booked my first job one week later for a great company, and slowly but surely, things picked up. 

Are You Interested in Voiceover as a Side Hustle?

Voice Over can be a great side hustle, but some factors must be met to succeed. Voiceover today is highly competitive, with many experienced actors booking regular work. They are skilled, have a coach, and incredible state-of-the-art studios. They have professional demos, direct marketing in place with optimized websites, and long lists of clients who are very happy with their work. So, the opportunities are there, but you only get what you put in. 

When I started in VO, I was only on one pay and play platform; voices.com. I auditioned about 15-20 times a day and booked about 5-6 jobs a month for approximately $1000 USD. Those were my statistics. I had no professional demos or coaching, but I did fully complete a profile on voices.com so clients could find me quickly on their platforms. I would come home for lunch each day, do 5-6 auditions, and then do more after work. The additional income helped with the bills and funded the vacations we had lined up throughout the year. 

The Jump to Full-Time Voiceover Talent

Deciding to make voiceover a full-time gig is what changed my business. I was laid off from work during COVID, and I had no choice but to make it work. That was when I had to put the pedal to the metal and dig deep to proceed with all the tactics at my disposal. I hired a professional coach, acquired a commercial demo, built a website, and created a marketing plan. The same month I received my commercial demo, everything changed monumentally. I saw a significant difference in my income within four weeks. I couldn’t believe it. That demo changed everything. It told my potential customers that I am a “committed professional voice actor,” Finally, potential clients took me seriously. 

The Reality of a Side Hustle 

I went from part-time to full-time millennial voice actor in a year and a half. That is a relatively quick trajectory from what I understand from other voice actors, but I trusted the process and believed it would work. Many successful voice actors only do it part-time and still hold a day job as a lawyer, doctor, or government official. They may want to keep voiceover as a side hustle so they can play and be creative without the pressure of earning.

It’s your choice. I started it intentionally as a side hustle with no desire to take it full-time until I had no choice. Plus, I enjoyed what I was doing and found it addictive. There’s always another opportunity coming your way: a new audition or a new client. If you don’t get this job, no problem, be consistent with your efforts, and another opportunity will come to your inbox soon. It’s always a fantastic feeling when you book a job! 

How to Jump Start Your Voiceover Career 

If you want to be successful, I recommend researching and planning with maximum effort. Otherwise, you’ll be wasting your time and money. Here are the items you’ll need to get set up!  

  • Set up your studio to sound as professional as possible 
  • Get professional coaching 
  • Have a professional demo made with a reputable producer 
  • Sign up on pay-to-play websites 
  • Get a website (voiceactorwebsites are the best loaded with SEO)
  • Participate in direct marketing 
  • Audition, Audition, Audition for diverse jobs

This list can be daunting for most. Each month I have inquiries from friends or family on how to get started in voiceover. I tell them what to do and remind them to set small goals, and success will come. Your ability to be diverse will get you where you want to be. 

Voiceover can be an outstanding side hustle if you do it right. Just take your time to get set up, trust in the process, and you can do it!

Filed Under: Blog, Voiceover Career

My Dream Voice Over Jobs

January 26, 2023 by wadmin

Many voice actors want to get into the business for various reasons. For some, it’s the idea of having a sustainable business where you only answer to yourself and make your own schedule. While all actors love that benefit, many also have a dream voice over job they would love to snag. 

Many voice actors were introduced to the field by various Saturday morning cartoons. They were mesmerized by incredibly dynamic characters who perfected their voices each year and couldn’t imagine their lives without these crazy personalities. This was the case for accomplished Canadian voice actor Eric Bauza. His obsession with all things Loony Toons led him to perfect the voicing of each character which eventually got him hired by top-tier Toronto and Los Angeles agents. He became the official voice of Bugs Bunny and later scored himself an Emmy award! What a career! 

Goals Lead to Success

Not every voice actor had Eric’s luck, but we work year after year to achieve the slightest amount of success. Regardless of our trajectory in the voice over world, we can all agree it’s vital to have goals! Setting annual goals allows us to achieve success and have fun in the process (see the last blog about how to goal set). Now that we understand what we want to achieve, we must have specific projects we want to accomplish in our business. 

If you’re a casting director, perhaps one dream job would be to cast on a project nominated for an Emmy or Oscar. If you’re a Film Director, maybe a goal would be to work on a project with top-tier actors or in an exotic destination. 

Be Transparent About Your Aspirations

Many voice-over coaches and mentors have advised us to consider which dream projects we would love to work on. Visualization and manifestation are significant factors in accomplishing your goals. It took me quite a while to identify my dream voice over roles or projects. Let’s outline them in detail and see if any of them come true in years to come.

Dream Job #1 Commercial Voiceover

My first dream job is to book a national television commercial! Any voice actor knows that the bread and butter of the industry are television commercials. Typically, they pay the most for the least amount of work. Any voice actor getting started gets coached in the commercial genre before any others. The commercial demo is the equivalent of earning your MBA. With that demo in hand, you can perform auditions for big commercial projects. This demo is usually required to book a top-tier agent in New York or Los Angeles.

Dream Job #2 is Brand Voiceover

My second dream job would be cast as the official voice of a brand. Companies like Allstate, Geico, Kia, and Tangerine all choose brand voices that are unique, recognizable, and consistent. The voice of a brand doesn’t necessarily mean guaranteed work indefinitely, but it can last for six months to three years on average. 

Having one voice for your brand establishes a recognizable identity, creates consistency, and helps you to stand out. There is a ton of information and statistics about why a brand voice is valuable to a business, and it’s a worthy goal for a professional. Performing as the band voice of a non-profit would be ideal, or anywhere my voice can help to make a difference. 

Documentary Narration is Voice Over Dream Job #3

My third dream job would be to narrate a documentary on a major station. I have always been a fan of documentaries. I’m not an avid reader, but when I do, I reach for a non-fiction book over a fiction one. I have always enjoyed learning about a topic or a period in history; a documentary is a great way to do that. 

Media like the History Channel, PBS, Netflix, and Amazon are all good options for channels that contain hundreds of documentary topics. Next time you watch a documentary listen to the voice and notice how it never takes over the message but perfectly balances it with the intrigue of storytelling. 

Reality TV is Voice Over Dream Job #4

My fourth choice is similar to number three; to narrate a reality TV show. HGTV and the Discovery Channel are great examples of TV narration. I have been a fan of shows like Caribbean Life and Beachfront Bargain Hunters for many years, and the voice over style helps add intrigue and excitement to the show. Other reality tv shows, such as American Idol, The Voice, or Love Island, also use an actor to help narrate the story. 

Voice Over Dream Job #5 is Character & Animation

I would love to work on more character projects. Some of my favorite projects were animation or character jobs, with other voice actors joining in the session. Playing characters is so much fun, and the creativity level is through the roof. If the other actors are there with you, the energy is unmatched. Listening to other voices is a dose of inspiration that can last for weeks. 

Experiencing Big-City Collaboration is Dream Job #6

Lastly, I would like to travel to a big city like New York or Los Angeles and be in-studio for a great voice over project. From 2020 and beyond, working from home is practical, yet getting out of my space and into a studio is an exciting idea. This business can be very technical, and most of my communication is digital. But good old-fashioned meeting in person, human-to-human contact is vitally important for creating genuine connections. Making real connections with other voice actors and clients is vital to a happy and sustainable business for me. 

What’s Your Ideal Voice Over Gig?

Reflecting and reviewing what you want is an excellent way to stay motivated and engaged and keep you on track to achieve your goals. So, this week, sit down, think about what you want to work on, and let me know. We’re more likely to achieve our goals when we share them, so let me know!

Filed Under: Voiceover Career

How Previous Work Experience Has Helped My VO Business

September 26, 2022 by Leah Arscott

Many factors go into choosing a voiceover talent for your next project. You can evaluate them based on their experience, skills, education, rates, location, studio, voice, and what they offer as part of their business package. As a diverse millennial voice actor, I may have a particular set of skills (channeling my inner Liam Neeson voice here) that may be beneficial for your next project. I have worked full-time for 20 years ( I feel old saying that) and in many different and exciting industries. Looking back at my work experience and voiceover in detail, it’s easy to see how they have led me to my current career. 

Business Experience by Working in Insurance

I worked for four years in the field of Insurance for a large well-known company. My two roles were Accounting Clerk and Risk Management Coordinator. I gained knowledge and experience by balancing books, handling checks, making daily deposits, and analyzing policies. Within risk management, I edited the rate books, worked with underwriters, and did some HTML edits on the rates on the company website. 

Confidence From the Fields of Sports and Nutrition

In the past, I have always had an affinity for health and fitness. From the age of 13, I used to work out with my dad lifting weights, and I then was one of the only girls in the weights classroom. I also took high school biology and fitness classes, gaining good marks. That passion for fitness propelled me to become a personal trainer by the time school was finished, but my guidance counselor steered me in another direction. He mentioned there was “no money” in personal training and that I should pursue a business career. I took his advice with a heavy heart, but a few years later, I was still left feeling sad and disappointed. 

My local gym at the time was having a 12-week weight loss contest. I entered the contest, and once the 12 weeks were complete, I lost 20 lbs and gained a significant amount of muscle. To my surprise, I won the contest, a 2-year free membership, and prizes. This result encouraged me to try a professional on-stage fitness competition. That was and still is one of the hardest things I have ever done. Waking up at 4:00 a.m., heading to the gym for morning fasted cardio, then back to the gym after work was daunting and exhausting. Nevertheless, the principles I learned from that show and the gym competition have stuck with me and given me a strong work ethic.

Sales and Trade Shows for Marketing Experience 

From the fitness experience, I was a Sales Rep working for a well-known nutrition company with over 150 stores and gyms to take care of in the Greater Toronto Area. That was an excellent job where I could connect with fitness enthusiasts around the community at stores, gyms, and trade shows.  I tried my hand at one more fitness competition a few years later. It was the official EAS Canada Body For Life 12-Week Challenge. This competition was the most prominent of its kind in Canada. I used the same principles I learned from my first competition a few years back. To my surprise, I won this competition as well! I won a red Audi TT convertible, cash, swag, and free products. From that experience, I was a spokesperson for the company sharing my story at competitions and trade shows.

Benefits of Technology in Work Experience and Voiceover 

After selling sports and nutrition products on the road, I was interested in working back in an office environment as I found life on the road exhausting and took a job working for a technology company. I was hired as a Sales Assistant for busy reps who sold computer hardware, software, and professional services. This was a significant role because I got to be the right-hand woman learning about CRMs, Opportunities, Leads, SAAS, and more. I also learned how to run various sales reports, which were crucial to my team’s success. I was also in charge of all the hockey and basketball tickets for our company box at the Air Canada Centre, which is pretty cool!

Practicing Independence Through Government Employment 

In 2008 unfortunately, the recession hit, and I was laid off. I spent the next four months traveling Europe, and when I returned in Sept of 2009, I took a job at a local government office. For the next 12 years, I worked here and was able to hone the majority of my business skills. This fostered my entrepreneurial spirit and eventually helped me go out on my own.  I started in the Environmental Services Department. I learned much about how our water is used within the community, how it is treated to remove bacteria and viruses, and about the innovative water and wastewater treatment facility that handles these processes.

I then worked in the Community and Health Services Department in the Healthy Living Division. Our division worked on Substance Misuse and Prevention, Sexual Health issues, Senior Services, Elementary and High schools, Healthy Aging, Injury Prevention, Smoking Cessation, and others. I learned much about the efforts to help high-risk populations and witnessed firsthand the daily hard work our 100+ nurses did to better the community. I organized and hosted multiple health conferences with upwards of 500 people.

Community and Human Resources Experience

For about a year, I worked on the Immigration team running the largest immigration conference welcoming newcomers to Canada and getting them work in their desired field as quickly as possible once they’ve arrived. Over the next few years, I worked in the Records Department as a Records Technician, organizing and onboarding the annual summer students. This role taught me about adult education and staff training, and I became familiar with eLearning and the importance of privacy within health records.

Lastly, I worked in the transportation department for five months with various teams, such as HR and Transportation Security. Then the pandemic hit, and they canceled all my current projects and said they would call me when I could return to work.

A Voiceover Career is Launched

This was when I hit the ground running with voice-over, and within months I was on an entirely new career path. Six months later, my work called me back in, and I officially turned them down; the rest, as they say, is history! 🙂

Benefits of Secondary Education to Voiceover Work

Over the years, I have taken many business-related courses that have made a difference in my career, making me more confident and competent in my roles. These courses have included:

  • Accounting
  • Marketing
  • Computers
  • Public Relations 
  • An honors certificate in Adult Education/Staff Training
  • Effective Business Writing
  • Suicide Prevention
  • Sexual Harassment
  • WHMIS
  • Project Mapping

I got experience in eLearning and the exact factors adults need when learning new material. Learning these crucial principles has allowed me to understand the nuances required to succeed in eLearning. I have also sat through a plethora of eLearning courses, some good and some bad, so I know precisely the right voiceover tone to use to help keep employees engaged and compliant.

When I took all these courses, I had not yet considered voice-over a career, but I am sure happy I took them all because the education has helped me in my business. I feel more confident when given scripts regarding the various industries I have worked in. Often, I am familiar with the industry, vocabulary, and goal of the script and feel that I can familiarly relate the information and makes clients happy. By working in many industries, I’ve learned the many acronyms and each one’s everyday speech that the average person may not understand. Because I have a wide range of experience, I can repeat the titles, acronyms, or phrases quickly with confidence.

Biggest Project That Used Work Experience and VO

My most significant project to date has been a Nutrition-based eLearning project of about 50,000 words. The segments were quite technical and mentioned phrases such as oligosaccharides, pantothenic acid, ergogenic acids, carotenoids, and other challenging words.  I would have suffered tremendously with this project if I had never worked in the sports nutrition industry. It would have taken me twice the time to read, record and edit because I had to look up each word and understand the meaning. I was grateful I was familiar with the words and phrases, as it made the whole project much easier to complete.

Work History and Voiceover Equals Success

Each day I am still learning how to be a great voice actor and business person. It is no easy task, but I can say that I am grateful for those 18+ years that I have worked in various industries. Now I enjoy learning more about this incredible industry of voice over every day.

 

Filed Under: Blog, Voiceover Career

What Does Music and Voiceover Have in Common?

July 5, 2022 by Leah Arscott

I had to dedicate this week’s blog to music and voiceover! June was a big month for music internationally, and I spent extensive time traveling through Europe a few years back. During the time I spent in France, I discovered a La Fete de la Musique, which is a day dedicated to all things music.

June is Black Music Appreciation month internationally, June 25th is International Beatles day and June 24th of this year was also the release date of the new Elvis movie. By the way, have you seen it yet? What were your thoughts? I thought it was very entertaining.

Similarities Between Music and Voiceover

Since June is a big month for music, I wanted to discuss the similarity that music has to voiceover. You may think – how can music and voiceover have similarities as one is speaking and one is singing or playing an instrument. But, speaking or voice-over does have a musical quality, and they both have Timing, Tone, and Pitch in common.

As someone who has played instruments, sang, and danced for many years, I can hear the similarities in timing, tone, and pitch in voice-over. Having those elements as a foundation helps me with each voice-over I perform for my clients. This week, we will discuss these elements more in detail.

How Does Pitch Relate to Both?

Pitch relates to the frequency of sound and vibration. Is the sound low, or is it high? A high frequency is a high pitch, and a low frequency is a low pitch. In an orchestra, for example, an oboe, which is a woodwind instrument, is used to tune the entire orchestra to a specific pitch, so all the instruments sound in unison. Some people, rare as it may be, have absolute or perfect pitch. It’s the rare ability to identify or re-create a given musical note without a reference. Only a few musical artists have this ability, for example, Mariah Carey, Whitney Houston, Ella Fitzgerald, Charlie Puth, and Frank Sinatra, to name a few.

Understanding pitch helps us speak a language correctly as it aids in how we respond to what is being said. You’ll notice that when someone asks a question, they may raise their pitch at the end of a sentence. That helps us to know what is being said. If the pitch is low when ending a sentence, it is usually perceived as a statement.

Adjusting Pitch

When I perform voice over, I often raise or lower my pitch depending on the copy. If the spot I’m working on requires a softer feel, perhaps playing a character speaking to a child or loved one, I will lower my pitch slightly and speak more introspectively. If the spot is a quick-moving sales commercial, I may raise my pitch and annunciate more to show a call to action and demand attention. If I’m playing a child or teenager in a spot, I will certainly raise my pitch to sound younger, and if I’m playing a middle-aged to a senior character, I will lower my pitch accordingly to sound older.

For an audition with a large casting, I may do the opposite of what you may think to do to stand out amongst the hundreds of others auditioning. Having an understanding of pitch and being able to adjust on the fly will help you to get into character quickly and hopefully win the job.

How Tone Plays a Part in Music and Voiceover

The definition of tone is a musical or vocal sound regarding its pitch, quality, and strength. Tone refers to the color of the sound you are speaking or playing. Many instruments can sound drastically different depending on the tone you are playing. A guitar can sound soft, melodic, and romantic. On the other hand, it could sound loud, moody, and dark, depending on how you play. Also, a piano can sound muffled, soft, and sad, and then in an instant, it can sound bright, excited, and brash!

Musical artists also have a variety of tones. Elvis Presley, Isaac Hayes, and Barry White possess a deep, melodic, warm, velvety tone of voice, which fit in perfectly for their R&B, Funk, and Gospel sounds. Other artists such as Macy Gray, Bon Jovi, and Steven Tyler have raspy voices that fit perfectly for the rock genre they are known for. One artist may also change their tone depending on the genre of the song they are singing. Paul Mc Cartney, for example, was an excellent example of this. He could sing a sweet melodic song like Blackbird, which is on their famous White Album, then change his tone entirely in an instant and sound like a blues-rocker, for example, on the renowned track Darlin’ on their iconic last album Abbey Road. Freddie Mercury and Michael Jackson also gave great examples of fantastic tone in their music, adjusting from song to song. One technique isn’t better than another, but the ability to adapt quickly can make you book the job.

Adjusting Tone

The same can be done with your voice in voice-over. In my voice-over jobs, I perform a variety of tones daily. One spot could ask for me to speak with an authoritative tone, which means using downward inflections, adjusting my tempo, and pausing. At the same time, the next spot could ask me to speak in a cheerful tone, perhaps playing a younger character or a commercial for a fun new product. It would mean using more inflections, going upward in the middle and end of sentences, and adjusting my tempo with a quicker pace and less pausing.

Music, Voiceover, and Timing

Timing is the choice, judgment, or control of when something should be done. A command of timing is crucial in music; otherwise, a song would never start or finish on time. Also, an orchestra would never stay in line with the sheet music, and you would most likely have no idea what song they are playing.

Many musical artists are known for their excellent timing. When watching a band on stage, you’ll see how they always look back and forth at each other to ensure they are moving simultaneously and staying together. One example of this is recently I watched The Beatles – Get Back series on Disney+. At the end of the documentary, you’ll see the band do an impromptu performance on top of the Abbey Road studios rooftop on a cold January afternoon in 1969. Though cold and playing relatively new music, they knocked it out of the park. Very often, you’ll see both John Lennon and Paul Mc Cartney look over at each other constantly to ensure they keep in time and play together. Also, thank goodness for Ringo playing the drums at the perfect time to ensure all band members are in-sync. Another great example of timing is rap artists. They must ensure their many lyrics fit in with the music that backs their vocals. If they didn’t keep in time, their music would sound chaotic, manic, and frenzied.

Practicing is Crucial in Music and Voiceover

The same is very important in voice-over. Often, I will receive a timeframe of how long my voiceover should be, usually 30 seconds or 1 minute, and I have to have an excellent inner stopwatch to ensure I hit the mark each time. Also, sometimes up to 10 people are on the call during live-directed sessions, so having an excellent inner clock is crucial to keep the clients happy. Sometimes they will also play music in the background, and you will have to speak over the music. It can sometimes be distracting, but you must ensure you finish your voice-over right as that last note plays. This can be tricky, but with good practice, it’s possible to nail it each time. 

Practice recording voiceovers with music underneath, trying to hit specific phrases on or off the beat. If a part of the song speeds up, brighten your voice, try smiling, and drop your voice if there is a sad moment. Play with pitch and tone, and that will help your overall timing. So, is voice-over musical? It is. You may not be singing in your voiceovers, but you are essential because you are constantly playing with pitch, tone, and timing, and understanding those in detail will make your clients happy and satisfied and help you book that job!

Filed Under: Blog, Voiceover Career

How to Be Diverse and Stand Out in the Voice-over industry

June 14, 2022 by Leah Arscott

It has never been a better time to get into voice acting. With the plethora of streaming channels, digital content, diverse genres, and the ability to work from home, it’s never been easier and more accessible to make this a career. At the same time, there has been a considerable influx of excited, young, fresh voices getting into the voice over industry. The pandemic alone saw many new faces and on-camera actors starting with their skill, talent, clients, and social media followers. The competition makes it more difficult for existing voice actors to stay ahead of the curve. With voice acting becoming a popular industry for Millennials and Gen Xs to join, is it possible to stand out in a sea of talent?

Authenticity is Key

First and foremost, it is so important and challenging to just be yourself! What does that mean? Why does that matter? In the old days of voice over, many saw similar types of people – age-wise, skills-wise, gender-wise, and race-wise in the voice over world. Nowadays, it is so important to be yourself. You matter! You are unique and diverse and have an exciting story to share. Only you have walked in your shoes, which is what the creative directors and producers want to see. Be authentic in ways that many do not dare. It has never been more popular than ever to be yourself! There is no “voice-over” mold that directors want to see. Just turn on the TV, and you’ll hear a variety of diverse voice actors from different walks of life. The more distinctive and eccentric you are, the better. That means people will listen to you, and people will take note.

Languages & Accents Used in the Voice Over Industry

Having a unique set of skills is one way to set you apart from other voice actors. Can you speak another language? Are you of a specific nationality? Are you BIPOC? Can you speak with a particular accent? Can you translate the copy into another language? The ability to perform multiple languages and accents will set you above so many other voice actors today, and directors, agents, and producers will love that. Do you think they would rather have one actor who can speak one way or an actor who can speak ten different ways? I think you can answer that one.

I am a native North American accented English speaker. I can speak beginner French and Spanish, yet, I speak with an accent. One of my biggest regrets is not following up on my French and Spanish lessons from a younger age because I know if I kept it up, it would be a difference in my business.  My husband speaks fluent Spanish, and I have been able to refer work to him. Within the last six months, I have noticed that he has been booking quite a few more appointments, which tells me there is a definite need for more voices. I do have the ability to perform accents if need be. I will not audition for a role if they ask for a native speaker of a specific language, but if they don’t, and the part is small, I may audition in the accent that I feel I can relate to.

Technical Skills You Need to Succeed 

How are your technical skills? Are you able to edit your voice over files, are you trained in engineering?  Can you mix and master? Nowadays, I have seen call-outs for actors who can add music under their files and provide their editing and mixing. It takes weeks, months, and years to perfect the art of editing. Suppose you have a background or a knack for technical skills such as setting up equipment, editing, trouble-shooting, and mixing and mastering. In that case, that will set you apart from most voice actors and make you a very diverse and coveted talent.

You can also enroll in technical classes online or in-class. I use Logic Pro X and am part of a few Facebook groups to assist me when troubleshooting. I would love to take formal Log Pro X classes and use tricks and hacks that can improve my recordings.

Acting & Singing in the Voice Over Industry

A big plus to being a diverse voice over talent is the ability to act and sing. Are you someone with those skills? Then agents may be looking for you! This is the industry of Voice Acting – full-stop. Some talent call themselves voice over artists, and I’m guilty of having business cards with that title, but that doesn’t do our profession justice. We are actors, plain and simple. Some actors are on-camera; we are off-camera. Every role we play requires thinking, “Who are you, where are we, and who are you speaking to?” 

Those are the same techniques that an on-camera think as they put themselves into their character. Let your clients know if you have been professionally trained in the Stanislavski, Method Acting, Meisner, Chekov, or Practical Aesthetics method of acting. They will give you an edge over many other talents out there that you can jump into character and most likely cover various characters and genres as required.

I took drama in high school and was grateful to win awards for my efforts. I enrolled in Improv classes, and this summer, I am enrolled in official acting classes via zoom, and I know that will be a difference in my acting ability.

It’s also important to note that age doesn’t matter in voice acting, and there is a need for all voices from 3 years old to over 100 years old. Don’t let your age or experience stop you from moving forward.

Career Experience

Your previous work experience is valuable when becoming a voice actor. You can find a skill in voice over. Do you know how to prepare an invoice? Can you make cold calls? Do you have customer service experience? Do you have graphic design experience? 

When I started my career, I felt I had no experience, but slowly I began to notice my 15+ years of business experience was very important when running my business. These business skills are almost more important than any other skill mentioned in this article.

Join the Incredible Voice Over Industry!

By reviewing languages and accents, technical skills, acting and singing, and career experience, I’m confident there are many ways for you to stand out as a voice actor. What is your unique value proposition? What do you bring to the table? Take your time to brainstorm what that may be and use that to your advantage!

Filed Under: Blog, Voiceover Career

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