Leah Performs Expert Corporate Narration
Corporate narration is the workhorse of the voice over industry. What does this mean? Although commercials typically have larger budgets, most of the available content and my business comes from corporate narration.
Narration has come a long way from dull, dreary WHMIS videos played on VHS tapes in a stuffy office to cool techy Youtube or Vimeo videos. The corporate voice age has also evolved, and middle-Aged voices used to reign over most content, and now we are seeing voices such as Millennial and even Gen-Z voices becoming more popular.
The goal has always been to enlighten the listener. Your video is perhaps to speak to your staff or your customer. Regardless of the audience, you want your video to say: “This is who we are, and this is what we stand for!” Once you determine the goal of your video, it is easier to choose the voice that will deliver the message.
Which Corporate Narration Voice is Best?
That is a personal decision. Who is your target audience? Is it seniors, millennials, or a group in-between? Making that decision will help determine the best voice for your business. Having worked in various industries such as government, tech, health, and insurance, one voice that doesn’t work is boring.
Nothing is worse than sitting in a dark board room or at your desk at 3:00 p.m. feeling exhausted and being forced to listen to a video with a dreary, corporate voice speaking at you. Even worse is the new girl’s voice from HR’s office, or an Artificially Intelligent voice! With a weak voice, you risk losing focus with your staff. Your voice, whoever it may be, should be BELIEVABLE, ENGAGING, and CONVERSATIONAL. The listener needs to stay engaged. Corporate narration comes at a cost, and the client should be satisfied.
After working in various industries for over 15 years and listening to those videos, Leah knows precisely what not to do and what will and will not work. There can be various tones of corporate narration in commercial work, and they can be warm and empathetic, millennial, anthemic, quirky, and even luxurious. Whichever you decide to choose, that voice should be authentic and engaging.
The Future of Corporate Narration
Whether corporate narration will remain on current platforms or not (the internet or in the Metaverse), nobody knows but an engaging, conversational, and encouraging voice will always be appreciated.
When listening to Leah’s corporate narration voice over demo, you’ll notice a variety of styles. Her demo starts with a very conversational, millennial tone. This is her natural speaking voice, a Young Adult voice 18-35, the younger side of the spectrum. She books quite a bit of work in this age category, as it’s the most authentic for her to portray.
- The next spot is a more intense, dynamic voice that works well in the fitness, health, and tech industries. Usually, sportier, more vital, more matter-of-fact voices work well in this category.
- The next is a soft, empathetic, and serious voice. This tone of voice works quite well for non-profit, government, and health industries.
- Next is a millennial and quirky spot. This tone works well with children, teens, fast food, and pet industries.
- The next spot is an anthemic, encouraging sound – this tone works well with big corporations, tech companies, financial industries. This would be the closest to portraying a middle-aged voice.
- The last spot is designed for kids, and it’s quirky and engaging. This works well for education tools, games, and toys.
Collaborate With Leah on Your Corporate Narration Project!
Leah enjoyed creating her corporate narration demo. She and her producer wanted various genres and styles to showcase her range, and she enjoys using a wide range of styles and tones in her work. Leah looks forward to collaborating with your team to achieve your desired style and image. Feel free to contact her to discuss your next corporate narration project.
Looking forward to working with you!